HSP Brands is your Go-To Alc Bev Marketing Agency

HSP Brands is your Alc Bev marketing team behind tastings, stories, and scroll-stopping moments. From bold RTDs to classic vintages, we bring wines, spirits, beer and other Alc Bev brands to life in-store, on-screen, and in your glass. Cheers!

HSP Brands is your Go-To Alc Bev Marketing Agency
Our Team Sipping at Cochon in NOLA

About HSP Brands

At HSP Brands, we live in the Alc Bev world. We’re the team behind the tastings, the stories, and the scroll-stopping moments in alcoholic beverage marketing. From bold RTDs to iconic vintages, we bring wines, spirits, beer and many other drinks to life whether it’s in the aisle, on a screen, or in someone’s glass.

Pouring insight, one trend at a time. Come Sip with us.

The Sip is our space to share what we’re seeing out in the real world. With thousands of events in stores and other locaions every year, we’ve got the inside scoop on what’s trending, what’s pouring, and what’s next.

About The Sip - Fresh content, delivered - we aren't noisy! Stay up to date with new content sent straight to your inbox. If you subscribe today, you'll receive email newsletters about new content when it's available.

Thank you from the HSP Brands Team!

What we Do

Sipping: Join us on a Digital-First Shopper Journey
SipBoosts™ campaigns combine digital media with in-store sampling to drive more traffic, lift sales, and deliver clear ROI.
Sipping: Spring Into Celebration: How the Month of May Drives Alcohol Trends
Sipping with HSP Brands: It’s all about May! Alc Bev trends at retail and much more.
Sipping: RTDs Gone Wild
The Sip Says - We’re calling it: “Hot RTD Summer” is evolving into “RTDs Gone Wild”. These cocktails-in-a-can have officially outgrown their beach-only identity and are now a year-round category.
Sipping: Sonoma Strong: St. Francis Winery
Sonoma Magic - Founded in 1971 in the heart of Sonoma, St. Francis Winery is known for bold, fruit-driven wines crafted from 100% estate-grown and Sonoma-sourced grapes. Certified sustainable and food-friendly, their lineup celebrates the rich character of the region. 🍷
Sipping: To Drinking and Knowing Things
We don’t just sip - we study. We don’t guess - we know. And we turn quick tastes into lasting loyalty. At HSP Brands, it’s not about hype. It’s about stories that sell.

Who we are 👀

Sipping at The Saint Hotel NOLA
More Sipping at The Saint Hotel NOLA
Sipping at Cochon in NOLA. Cheers from HSP Brands!
@hsp.brands

Make my go to cocktail in under a minute with me! #cocktails #cocktailrecipe #drinkrecipes #bartending #hspbrands #hsp #cosmo #easycocktailrecipes @Smirnoff @Ocean Spray Inc. @Santa Cruz Organic @Master of Mixes

♬ OCEAN AND WAVES - finetune
@hsp.brands

No time for making cocktails? Oyster Bay Sauvignon Blanc’s got your back 🥂 Fresh, crisp, & under $20! Taste test it with me! #hsp #hspbrands #wine #winetasting #sauvignonblanc

♬ A moist healing song - Nez Tunes

Website: hspbrands.com

Instagram: @hspbrands

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email events@hspbrands.com HSP Brands 2025