Sipping: Good Company. Great Cocktails. Zero Bartending.

The holidays are packed with reasons to get together, and The Cocktail Collection makes entertaining a whole lot easier. Featuring ultra-premium, ready-to-serve cocktails made with world-renowned spirits like Ketel One, Crown Royal, Bulleit, Tanqueray, and Casamigos, the collection brings bartender-quality favorites straight to your holiday

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Sipping the Headlines

What’s really driving the next pour? HSP Brands CEO Jessica Kogan joins Bloomberg Businessweek to talk consumer behavior, retail, marketing, and the real-time decisions shaping the future of Alc Bev.

Spotlight Featured

Game Day. Good Times. Bulleit.

FIND YOUR FRONTIER. Bourbon. Rye. Aged. Malt. There's a Bulleit for your whiskey style.

Tequila Featured

Sipping: Humano Tequila

Humano Tequila is crafted from 100% Blue Weber agave and celebrates the people behind every pour, from agave growers to master distillers. Produced in Mexico using traditional tequila-making techniques, Humano delivers a clean, authentic agave character with a smooth finish that works equally well in cocktails or enjoyed neat.

🔥 Fuel Your Summer: Bold Cocktails. Big Flavor. Zero Fuss.

Looking for something different to bring to your next backyard barbecue, lake day, or weekend get-together? Fuel by Franzia is putting a new twist on flavored wine cocktails with bold flavors, portable packaging, and a surprisingly convenient format. Instead of a can or bottle, Fuel comes in a 500

Sipping: ⚽️ FIFA is here and so is the Buchanita

Looking for a Scotch that's smooth, approachable, and easy to enjoy? Buchanan's 12 Year Old delivers rich notes of honey, citrus, vanilla, and gentle oak in a balanced blended Scotch that has earned a loyal following around the world. Whether enjoyed neat, over ice, or in

Spirits Featured

Sipping: World Cup is here! One Game. Every Cocktail.

The Cocktail Collection brings together the world's biggest sporting event and some of the world's most recognizable cocktails.

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Sipping: PartyBomb - Low Fizz. Big Flavor. Full Send. Completely crushable.

Bold, flavor-first beverages built for parties, beach days, tailgates, and late-night hangs. It's PartyBomb!

Spirits

Sipping: FIFA is here! ⚽️Team Spicy 🌶️ or Team Classic? 🍋‍🟩Choose wisely.

Margs are the call! No World Cup moment is complete without a Casamigos Margarita in hand. Whether you’re in the stands, at your favorite bar, or watching from home, it’s the go-to for the match. Raise a glass to the game.

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Sipping: Big Pour Energy Starts Here - Lobos 1707

Built for sipping but incredible in elevated cocktails - Think of Lobos 1707 as tequila with a luxurious finish — the PX sherry barrels add this smooth layered richness that really makes it stand out.

Wine

Sipping: Avaline Wines - What’s NOT in Your Wine Matters

Avaline wines are made for people who want a cleaner glass without giving up great taste.

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Sipping: Banshee - Easy to Love. Hard to Put Down.

These are Sonoma wines done right - bright, balanced, and delicious. 🍷

Wine Featured

Sipping: Canella Bellini and Mimosa

This is Venice in a bottle—real fruit, real bubbles, just chill and pour.

Beer

Sipping: Heineken 0.00 - You Don’t Explain This. You Pour It.

Discover Heineken 0.0 - the great-tasting, non-alcoholic lager. Enjoy the same Heineken taste with zero alcohol content.

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Sipping: Stella Artois - A Free Sample Whispers. An Engraved Chalice Shouts.

The Power of Personalization.When the chalice is the hook, but the beer is the catch. How Stella Artois uses custom engraving to dominate the retail aisle.

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Sipping: The Power of the Pour

The most powerful marketing moment in beverage isn’t a billboard. It’s the first sip. That small tasting cup holds something incredibly valuable: a moment of curiosity. Consumers are open, engaged, and experiencing the brand in real time. Every tasting creates that moment. But the opportunity doesn’t start

Sipping: Sauza Tequila

Sauza Tequila brings vibrant, easy-going energy to every pour. Crafted in Jalisco with bright agave character and a crisp, smooth finish, Sauza is your go-to for margaritas, cocktails, and all-day good vibes. Fresh, approachable, and always ready to mix things up. These Tequilas keep the party moving.

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Sipping: Absolut Tabasco. When classics collide, things get spicy.

When brunch needs a backbone. Absolut × Tabasco brings smooth vodka and unmistakable heat together in one unapologetically savory bottle.

Spirits Featured

Sipping: Same Shiner Soul. New Kind of Kick.

Meet Shiner Spirits - Born in Texas and distilled with confidence, Shiner Spirits takes the legendary Shiner name beyond beer. Expect clean, smooth pours with bold Lone Star character crafted for easy sipping, great cocktails, and sharing with friends who know good Texas taste.

Sipping: Those Sip Moments

Exceptional brand activation is about more than just a pour; there's excitement, pleasure, and curiosity in the interactions between the product, the consumer, and the event. As Brand Activators, we want to capture as much of this magic as possible to share with our clients. At HSP Brands,

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Sipping: Browne Family - Polished wines, zero pretension

Browne Family is all about polished, flavorful Washington wines that drink like they cost way more. If you like bold, smooth, and easy to enjoy these are your next go-to bottles.

Spirits Featured

Sipping: Angel's Envy - Where Bourbon Gets Its Wings

Angel’s Envy redefines whiskey one bottle at a time.

Wine Featured

Sipping: Charles Krug: Big Cab energy.

Charles Krug is Napa Cabernet done right - rich, smooth, and crowd-pleasing. If you want a Cab that tastes like it should cost more, this is the one.

Wine Featured

Sipping: Antigal Uno Malbec - Made for steak nights, date nights… all the nights.

From the heart of Mendoza, Antigal brings big flavor and smooth, crowd-pleasing wines that overdeliver every time. Sip bold fruit, balanced spice, and effortless drinkability.

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Sipping: From Classic to 0.0 - All Hits, No Misses

Looking for something crisp and clean? Heineken keeps it simple: smooth malt, balanced hops, and pure refreshment in every sip.