Spotlight

Sipping: Big Pour Energy Starts Here - Lobos 1707

Built for sipping but incredible in elevated cocktails - Think of Lobos 1707 as tequila with a luxurious finish — the PX sherry barrels add this smooth layered richness that really makes it stand out.

Lobos 1707 is the ultra-premium tequila brand blending Mexican agave tradition with a distinctive Pedro Ximénez (PX) sherry barrel finish. Founded by Diego Osorio and backed early by LeBron James, the brand stands out for its smooth, layered flavor profile that bridges sipping tequila culture with elevated cocktail occasions. From bright and herbaceous Joven to rich and spice-driven Reposado and Añejo expressions, Lobos 1707 delivers a modern luxury tequila experience with a bold story behind every pour.

SipNotes:

100% Blue Weber agave tequila
Finished in PX sherry wine barrels for added depth and smoothness
Portfolio includes Joven, Reposado, Añejo, Extra Añejo
Reposado known for notes of white chocolate, baking spice, orange peel, and caramel
Designed for both premium cocktails and neat pours
Rooted in craftsmanship and barrel innovation

Why You'll Love It:

Lobos 1707 brings a softer, richer finish than many traditional tequilas thanks to its PX sherry barrel process. It drinks approachable for newer tequila consumers while still offering enough complexity for serious agave fans. The flavor profile leans smooth, warming, and slightly dessert-driven without losing the agave character.

Join us for tasting events in AZ and SoCal. Salud!

HSP Hosted Tasting Events

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Inside the Lobos 1707 Ranch—bar, games, merch + Compton Cowboys energy. 🐎🥃 Powered by @lobos1707
♬ original sound - COMPLEX

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Diego Osorio, founder of @Lobos 1707 Tequila talks about their partnership with (RED)
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In participating states ONLY: Death to Basic Ranch Water

Lobos 1707 and Liquid Death - Redeem with Scan

Purchase ONE (1) 6-pack of any Liquid Death Still or Sparkling Water product (excluding Liquid Death Energy & Iced Teas) AND ONE (1) bottle of Lobos 1707 Joven Tequila (750ml or larger), receive $5.

*Redeem with Scan not at register - ends 9.30.36