At HSP Brands we spend a lot of time talking about what’s happening in adult beverage. Sometimes, we become part of the conversation.

Recently our CEO Jessica Kogan joined Bloomberg Businessweek to talk about what’s shifting across the industry, what matters now, and what’s ahead.

What makes someone stop, sip, and buy? Jess shared what HSP is seeing in real time — how consumers are actually making purchase decisions, what’s influencing them at retail, and the growing role of digital, data, and AI in the Alc Bev market.

Pour yourself something good. This one’s worth a sip.

Jess was also recently featured on the Wine Talks podcast with Paul K for an episode titled, “Napa’s Lost Magic: How Commerce Ruined Wine and What Jessica Kogan Wants to Fix.”

Cheers!