🔥 Fuel Your Summer: Bold Cocktails. Big Flavor. Zero Fuss.

Looking for something different to bring to your next backyard barbecue, lake day, or weekend get-together? Fuel by Franzia is putting a new twist on flavored wine cocktails with bold flavors, portable packaging, and a surprisingly convenient format.

Instead of a can or bottle, Fuel comes in a 500 mL resealable carton, making it easy to pour a drink, seal it back up, and keep it chilled for later. At 14% ABV, it's designed for people looking for a fruit-forward cocktail that's ready whenever the moment calls.

The lineup features flavors inspired by some of today's most popular drink trends:
🍒 Hard Punch – Tropical fruit with cherry and orange
🍉 Tiger's Blood – Strawberry, watermelon, and coconut
🥭 After Burner – Sweet mango with a spicy chamoy kick
💙 Ultra Frost – Blue raspberry with a cooling finish
🍋 Margarita Rush – Lime with a hint of salt
🍒 Black Cherry Burnout – Rich black cherry flavor

Best Served Ice Cold
Fuel is made for casual occasions. Chill the carton before serving or pour it over plenty of ice to let the fruit flavors shine. Perfect for backyard cookouts, pool parties, camping trips and sharing with friends (or keeping all to yourself).

The Sip Take
Fuel by Franzia fits squarely into convenience mode. Its resealable carton, vibrant flavor lineup, and grab-and-go format make it an easy option for spontaneous summer gatherings without the need for mixing or extra ingredients.

Whether you're trying one for the first time or looking for a new favorite flavor, Fuel proves that big flavor can come in a surprisingly small package.

Drop by and try at select Safeway locations.