Sipping the Headlines
What’s really driving the next pour? HSP Brands CEO Jessica Kogan talks consumer behavior, retail, marketing, and the real-time decisions shaping the future of Alc Bev.
We spend a lot of time talking about what’s happening in adult beverage. Sometimes, we become part of the conversation.
Recently HSP Brands CEO Jessica Kogan joined Bloomberg Businessweek to talk about what’s shifting across the industry, what matters now, and what’s ahead.
What makes someone stop, sip, and buy? Jess shared what HSP is seeing in real time — how consumers are actually making purchase decisions, what’s influencing them at retail, and the growing role of digital, data, and AI in the Alc Bev market.
Pour yourself something good. This one’s worth a sip.
🎙️ October 13, 2026 - What Really Drives Alcohol Purchases - Beverage Dynamics Magazine. In this episode CEO Jessica Kogan shares some of HSP’s insights about what drives consumer-buying decisions. We cover the evolution of occasion-based buying in beverage alcohol, the benefits of flavor and packaging innovations, the importance of product sampling, ice-cream shop emotions, AI and much more.
🎙️ October 13, 2026 - XChateau Wine Podcast - Getting Ahead of the Curve in-store - An interview with Jess about in-store sampling, digital promotion, consumer insights, and measuring ROI for beverage suppliers.
💻 October 5, 2026 - 8 Beverage Alcohol Trends in 2026-27 and what they could mean for business ahead. Check out the latest on the evolution of retail tastings, premiumization, consumer confidence, digital engagement, and measuring sales lift beyond event day.
Kyle Swartz
🎙️ August 23, 2026 - Alcohol consumption isn't dying, brand loyalty is - HSP Brands CEO Jessica Kogan talks with Yahoo Finance Markets and Data Editor Jared Blikre to discuss why, despite declining alcohol consumption, consumer interest in adult beverages remains strong as shoppers seek out new and innovative products.
🎙️ August 4, 2026 - Jess was featured on the Wine Talks podcast with Paul K for an episode titled, “Napa’s Lost Magic: How Commerce Ruined Wine and What Jessica Kogan Wants to Fix.”
Cheers!