Sipping the Headlines
What’s really driving the next pour? HSP Brands CEO Jessica Kogan joins Bloomberg Businessweek to talk consumer behavior, retail, marketing, and the real-time decisions shaping the future of Alc Bev.
We spend a lot of time talking about what’s happening in adult beverage. Sometimes, we become part of the conversation.
This time, HSP Brands CEO Jessica Kogan joined Bloomberg Businessweek to talk about what’s shifting across the industry, what matters now, and what’s ahead.
What makes someone stop, sip, and buy? Jess shared what HSP is seeing in real time — how consumers are actually making purchase decisions, what’s influencing them at retail, and the growing role of digital, data, and AI in the Alc Bev market.
Pour yourself something good. This one’s worth a sip.
Jess was also recently featured on the Wine Talks podcast with Paul K for an episode titled, “Napa’s Lost Magic: How Commerce Ruined Wine and What Jessica Kogan Wants to Fix.”
Cheers!