Spotlight
Sipping: Freeze the moment. Minus 196 is ready when you are.
Inspired by Japan, made in the USA. -196 Vodka Seltzer uses real fruit and vodka for bold, crisp flavor. Freeze-crushed at -196°C. It’s not just refreshing, it’s next level.
Sipping: To Drinking and Knowing Things
We don’t just sip - we study. We don’t guess - we know. And we turn quick tastes into lasting loyalty. At HSP Brands, it’s not about hype. It’s about stories that sell.
Sipping: DAOU It Right - Wines Worth the Hype
From bold reds to crisp whites, DAOU Wines brings the magic of Paso Robles straight to your glass. Big flavor, and serious style—DAOU is your go-to for unforgettable sips with a view.
Spotlight
Sipping: Garage Beer - Brewed for the Hang. Backed by NFL Legends.
Garage Beer was born in Columbus, Ohio, by a crew who believed great beer didn’t need to be complicated. They set out to create a clean, crisp lager that’s light on fuss and heavy on vibe — something you’d crack open in your garage, with your people, no occasion necessary.
Sipping: From Bock to Spirits: Shiner’s Next Frontier
A new chapter in the Shiner story: Shiner Spirits, a bold step into the world of distilled spirits that’s as authentic and unfiltered as the brand’s iconic brews.
Spotlight
Sipping: Less sugar. More coffee. Full stop. Mr Black Liqueur.
Mr Black is a Cold Brew Coffee Liqueur made in Australia from specialty-grade coffee. Glass. Ice. Pour. Drink. Maybe add a splash of milk or cream, if that’s your thing. If you’re feeling adventurous, try it in a cocktail.
hspbrands
Sipping: Spring Into Celebration: How the Month of May Drives Alcohol Trends
Sipping with HSP Brands: It's all about May! Alc Bev trends at retail and much more.
News
Sipping: Hot RTD Summer
Sipping: Hot RTD Summer - Spring’s heating up — and so are RTDs.
Sipping: Hard Tea, No Apologies: Voodoo Ranger Gets Charged Up
Tea time? More like party time. 🍑⚡ Move over mellow. Voodoo Ranger’s new Hard Charged Teas aren’t here to whisper—they’re here to rage. With 7% ABV and a flavor lineup that punches above its weight, this isn’t your average hard tea. It’s refreshment, electrified. Variety
Spotlight
Sipping: Skimmers - Real tea. Real vodka. Really good.
Skimmers Hard Iced Tea with Vodka is a non-carbonated ready-to-drink (RTD) beverage. Made with Cutwater vodka, real brewed tea, and natural flavors.
Sipping: Hiro Sake - Clean, Pure, and Delicious = A Smart Drink Choice
Here at HSP Brands we've had a great time connecting customers with Hiro Sake. Hiro Sake makes premium Japanese sake approachable and understandable for U.S. consumers. Hiro Sake Premium Quality Offerings: * Hiro Red (Junmai Sake): Offers a clean and subtle earthy character with a hint of apple
Spotlight
Sipping: Corona Sunbrew 🍋 🍊 Summer Fun
Corona Sunbrew is a modern twist on a classic beer, perfect for premium flavor seekers. Its balanced malt sweetness, citrus brightness, and subtle bitterness create a refreshing, versatile experience ideal for summer and casual gatherings.