Sipping: Dry January - the Best of Non-Alcoholic Drinks
What Does Dry January Mean for the Beverage Industry?
For the adult beverage sector, this month isn’t about stepping aside but stepping up.
Dry January offers:
Showcasing Non-Alcoholic Options: With the rise of premium non-alcoholic beverages, this is an opportunity to highlight innovative products that cater to the mindful drinker. Whether it’s a zero-proof cocktail mixer or a sophisticated alcohol-free spirit, brands can position themselves as champions of choice.
Building Brand Loyalty: By engaging with consumers during this period, brands demonstrate an understanding of evolving preferences. Offering tailored recommendations, hosting non-alcoholic tasting events, or sharing wellness-focused content can foster long-term loyalty.
Collaborating with Retailers: Creating Dry January-centric promotions and displays allows retailers and brands to collaborate in fresh and impactful ways. These efforts not only boost visibility but also align with consumers seeking new experiences.
How HSP Brands Leads the Way
At HSP Brands, our mission is to connect exceptional adult beverage brands with shoppers through curated in-store events and engaging online experiences. Dry January aligns perfectly with this mission, offering a platform to promote Brands and Products both online and at our in-store events. As always we have product choices for those having a Damp January.
Non-Alcoholic Brands and Products We Like!
Corona Non-Alcoholic; Heineken 0.0; Michelob Ultra Zero; Athletic Brewing All Products
Ritual Proof Tequila, Gin, Rum, Whiskey, Apertif Alternatives
Giesen 0% Alcohol-free New Zealand Premium Red
