Elevate Your Brands
Sip. Connect. Convert. Unleash the power of sampling and digital marketing with HSP Brands.
HSP Brands tells your brands' stories. We turn in-store tastings into omnichannel campaigns that live far beyond the table. Explore our services built to engage shoppers, boost sales, and deliver insights.
Expert Sampling & Digital Campaigns
At HSP Brands, we redefine how Alc Bev brands and products connect with consumers. Our sampling strategies spark trial and conversion at shelf, while our digital campaigns extend that moment far beyond the store. Together, they engage audiences, build loyalty, and amplify your brand in a crowded market.
Partner with us to turn every activation into unforgettable experiences that resonate with shoppers, drive measurable growth, and keep your brand top of mind.
Retail Sampling Campaigns - Engage Shoppers Where They Sip
Sell More Products
• Gold-standard tasting events staffed by professional Brand Activators
• Strategic schedules informed by store performance and shopper demographics
• Events that convert curious browsers into loyal customers
Digital Amplification - from Aisles to Algorithms
Brands see 25–40% lift when digital is layered on activation
• SipBoost™ event invitations: targeted ads that drive foot traffic.
• SipReviews: verified product reviews that strengthen search visibility.
• Digital overlays that extend event reach after sampling is done.
The Digital Shelf - Win Beyond the Store
Position your brand to win today’s search and tomorrow’s AI recommendations.
• Optimize brand presence across marketplaces, search, and AI discovery.
• Verified reviews and content that feed algorithms.
Data & Insights - TASTINGIQ™ Reporting
Real consumer reactions analyzed into trend-spotting intelligence.
• Transparent sales impact reporting (before, during, after events).
• Predictive insights that help plan smarter campaigns.
Experiential Activations - Make Moments Unforgettable with Engraved Bottles & Glasses
Every engraved bottle = a guaranteed sale + a keepsake.
• Premium add-ons like bottle engraving, photo ops, influencer tie-ins and special events
• Bespoke activations tailored for milestones, gifting, and social sharing.
• Experiences that create stories shoppers can’t wait to tell.
HSP Brands