Sipping: Special Events Matter - Maker's Mark Tasting Event
Maker's Mark Whiskey - WHEATED BOURBON, BALANCED WITHOUT BITE - Smooth, full-bodied flavor and a distinct hand-dipped red wax seal define our bourbon bottles.
At HSP Brands we've had great success with Maker's Mark campaigns in Arizona. HSP Brands sold over 60 bottles of Maker's Mark Whiskies during a single event at a Safeway in Scottsdale, Arizona. How did we do it?
In the world of sampling, every sip tells a story—but special events take that story to the next level. Our recent Maker’s Mark Tasting Event was a perfect example of how intentional experiences, elevated setups, and brand magic create memorable moments that convert.
This event featured a range of exceptional Maker's Mark products along with a visit from the Maker's Mark Brand Ambassador. Along the way customers were treated to store-curated whiskey samples, hand-engraved bottles and tasty treats from Boar's Head. In all an event that shoppers will not soon forget! 🥃
Online event ads brought groups of shoppers to the stores for this fabulous experience. These boosted events aren’t just about pouring samples—they’re about crafting connections. With added visibility through digital invites and on-site excitement, we saw stronger engagement, more conversations, and most importantly, more sales.
More events with the fab Maker's Mark whiskies coming soon!
As always recurring campaigns in parallel with special events lead to recurring customers both physical and online. This is what we do! Cheers. 🥃
