Spotlight

Sipping: All Flavor. No FOMO. Drink BERO.

Actor Tom Holland co-founded BERO after giving up alcohol and wanting to drink great beer. Brewed with craft precision and real ingredients, Bero delivers full flavor and no buzz - beer made for everyone who wants to stay sharp, social, and satisfied.

HSP Brands

02 Nov 2025 — 2 min read

BERO is redefining what it means to raise a glass - or a can - without compromise. Born from the idea that great beer should fit every moment, BERO crafts bold, full-flavored brews that just happen to be non-alcoholic. From its Hazy IPA to the crisp Noon Wheat, each sip delivers real craft character and zero hangover. It’s beer made for everyone, anytime, anywhere.

Why You’ll Love It:

Because sometimes you want the beer experience without the buzz. BERO nails the flavor, keeps it clean, and lets you stay in the moment - whether that’s post-workout, pre-meeting, or just pacing yourself through the weekend.

Why Bero?

"BERO delivers the taste and experience of a great brew, and never asks you to settle for less." Tom Holland isn’t just the guy who swings through New York as Spider-Man — he’s also a wildly creative Brit who decided the world deserved better non-alcoholic beer. After choosing to stop drinking in 2022, he set out to build the kind of brew he actually wanted to sip: full craft flavor with no alcohol.That idea became BERO.

Holland’s vision: create a beer that doesn’t feel like “a consolation prize” because it’s alcohol-free — but rather a product that stands on its own for taste, craft and social inclusion.

BERO launched (initially) with three flagship beers: Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat. Each has a personal touch tied to Holland’s life (his hometown, his school, his dog).

Off-screen, he’s known for his big energy, down-to-earth charm, close-knit family… and of course, his ridiculously cute life with Zendaya and their scene-stealing dog, Noon, who pretty much steals every spotlight Tom doesn’t already own.

Let’s talk about the dog — the dog — the really, really cute dog: Noon! Tom and Zendaya may be global stars, but Noon effortlessly runs their show. Their dog world revolves around this fluffy little scene-stealer, who’s known for choosing his favorite human of the day (sometimes Tom, sometimes Zendaya, sometimes Grandma). Follow Noon on IG - @nooncoleman

@hsp.brands
🍻 Full flavor. Zero buzz. BERO is crafting the beer experience you love — but without the alcohol. From West Coast IPA to Golden Pils, get ready to sip smarter and savvier.
♬ original sound - HSP Brands - HSP Brands

@berobrewing
BERO vs a leading beer pt. 3 Filmed at @duewestnyc—now serving BERO! #nonalcoholicdrink #beer #BERO #sobercurious #tastetest #blindreact
♬ original sound - BERO Brewing