Sipping: From Bock to Spirits: Shiner’s Next Frontier

A new chapter in the Shiner story: Shiner Spirits, a bold step into the world of distilled spirits that’s as authentic and unfiltered as the brand’s iconic brews.

HSP Brands

10 May 2025 — 2 min read

For more than a century, Shiner has been synonymous with Texas beer—crafted in the small town of Shiner, where tradition runs deep and pride pours freely. But now, there’s a new chapter in the story: Shiner Spirits, a bold step into the world of distilled spirits that’s as authentic and unfiltered as the brand’s iconic brews.

Launched with a deep respect for its roots, Shiner Spirits carries forward the same commitment to quality and community that made Shiner Bock a household name. The initial lineup includes Vodka, Gin and 'Shine, each distilled with Texas grains and built for versatility—easy enough for casual sipping, yet complex enough to elevate any cocktail.

Shiner Texas Vodka that captures the essence of a spring day—light, clean, and softly fragrant with a bright, malty character. The flavor is gentle and balanced making it a standout for vodka-forward cocktails or clean sips over ice. Shiner Vodka makes some amazing Lemon Drops just in time for summer meet-ups!

Then there’s Shiner’s Shine Corn Whiskey, a clear spirit with serious depth. Featuring a four-grain mash bill of corn, rye, malted wheat, and two-row barley, this unaged whiskey offers a layered, malty profile with notes of rye bread, cinnamon butter, and sweet corn. Its spicy-sweet finish has made it a hit among bartenders looking for versatility and complexity in a white whiskey. Even more exciting—this same mash bill will become the base for Shiner Spirits’ upcoming bourbon, currently aging and set for release after two years.

With each new expression, Shiner Spirits continues to honor its roots while embracing innovation—bringing Texas terroir, approachability, and craft excellence into every bottle. This isn’t a celebrity brand or a quick grab at the spirits boom. It’s a natural extension of over 100 years of Texas tradition, brewed and distilled with purpose.

So whether you’re a longtime Shiner fan or discovering the brand for the first time, this new line invites you to raise a glass to heritage, flavor, and the spirit of Texas—bottled. Shiner Spirits are available in selected north Texas markets and rapidly expanding.