Sipping: If a Spritz, a Seltzer, and a Gin & Tonic Had a Baby

Hot RTD Summer is a thing and we have the drinks for it! Some drinks are just built different—and The Long Drink is one of them.

It looks like a canned cocktail. It’s as easy to sip as a hard seltzer. But the first taste? Way more interesting. Real gin. Bright citrus. Clean, zippy bubbles. It’s kind of like your favorite summer spritz… but with a Finnish accent.

Here’s the deal: The Long Drink isn’t a new invention. It’s actually a piece of Olympic history. Back in 1952, when the Summer Games rolled into Helsinki, Finland needed a way to serve crowds fast. So they created a cocktail that blended gin, citrus, and soda—refreshing, quick to pour, and instantly loved. Locals still drink it today, and now it's made its way to the U.S. in a can.

At tastings, we always say:
"Ever tried Finland’s national cocktail?"
Nine times out of ten, people haven’t—but now they’re curious.

We crack a can, offer a sip of the Traditional flavor, and let the grapefruit and gin do the talking. It’s bright, lightly fizzy, and not too sweet. And once people try it, they get it.

There’s something really satisfying about watching the lightbulb moment—when someone says, “Wait… this is actually so good.” That’s when we mention there’s a Zero Sugar version. And a Strong one if they want more kick. And yes, there’s even a Peach or Cranberry option depending on the season.

Bottom line?
The Long Drink doesn’t taste like anything else on the shelf. That’s exactly why it sells.

So next time you’re at a tasting or looking for something new to try, ask someone if they’ve had a Long Drink. It’s an easy convo starter, a surprising sipper, and a can with a great story

Look for tasting events in NorCal and Phoenix!

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