Sipping: Join us on a Digital-First Shopper Journey

SipBoost™ campaigns combine digital media with in-store sampling to drive more traffic, lift sales, and deliver clear ROI.

HSP Brands

03 Aug 2025 — 2 min read

At HSP Brands, we don’t just pour samples, we power conversions.

As a leading sampling agency, we activate thousands of tasting events each year across the USA. As a digital marketing partner, we run precision-targeted media campaigns in many more markets, often supporting other sampling agencies on behalf of our Supplier partners.

Scroll, Sip, Sale. Our mission is to bring it all together. Digital to physical, sips to sales. Adding SipBoost™ campaigns bring a digital-first mindset to traditional in-store tasting events. They combine precise shopper targeting with real-time, on-the-ground engagement to maximize ROI from every activation. When in-store activations and digital media work in sync, brands aren't just sampled - they're purchased again and again.

Pre-Awareness That Drives Action: Before a shopper ever walks into the store, they’ve already seen brands through geo-targeted event promotions on Facebook and Instagram encouraging them to “Try it today.” This early exposure builds pre-awareness and primes them for engagement by turning passive foot traffic into active trial.

Precision Targeting, Maximum Impact: We focus paid media within a few miles of each location. These messages reach the right shoppers at the right time to maximize ROI and boost in-store results.

Proven Lift in Traffic and Sales: SipBoosted™ events consistently deliver significant increases in both foot traffic and sales velocity compared to standard sampling events. By reaching high-intent shoppers before they arrive they help drive real conversions at the shelf.

Smarter Insights, Smarter Investment: With SipBoosted™ campaigns there is full visibility including ad impressions, engagement, and in-store sales lift all tied to digital spend. When brands see what’s working, they can scale smarter, faster, and with confidence.

Scalable Success Beyond the Sip: SipBoosts™ help brands move beyond one-off tastings. By creating a seamless path from digital to physical, we drive repeat trial, build loyalty, and deliver lasting retail momentum.

SipBoost™ Campaigns: Smarter Sampling, Stronger Results

In today’s market, where every activation dollar counts, SipBoost™ campaigns ensure each event delivers measurable impact and unlock smarter spending for scalable, repeatable growth.

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