Sipping: Propaganda we're not falling for
Propaganda we’re not falling for: Wine is dead. Spirits are out. Younger generations don’t drink. The truth? They're just drinking differently — and smarter brands are meeting them where they are.
"Wine is dead".
“No one drinks anymore. Younger generations don't drink”
“Spirits are on their way out.”
🚫 False. False. And... false.
At thousands of tasting events we know firsthand: sampling, social proof, and scroll-stopping content drive decisions — especially when it comes to adult beverages. According to PowerReviews, 86% of shoppers say reviews shape what they buy.
At HSP Brands, we’re in stores, at events, and on the ground, watching shoppers sip and say:
👉 "I saw this brand on TikTok, Facebook, Instagram.... Can I taste it?"
👉 "What is the best drink recipe for this product?"
👉 "This tastes great. “I’ll take a bottle."
👉 “I’ll take that 12-pack.”
Because guess what? Taste still converts. Flavors still matter. Connection still matters. Experience still sells.
The joy of discovery? It’s alive and well — one sample at a time. And yes — Alc Bev is still very much alive. 🍷 🍸 🍻
