Sipping: Ready-to-Drink, Ready-to-Buy
RTDs Gone Wild - the Sequel 🎬 Shoppers sip, smile, and buy. Convenience + curiosity = fast conversions. One taste and these cans are rolling out the door!
RTDs Gone Wild: The Sequel 🎬
The sequel isn’t just streaming - it’s converting. At HSP Brands sampling events this summer, RTDs are showing great conversion rates. Why? Convenience + curiosity. Shoppers see the cans, taste the flavor, and boom - it's on its way out of the store.
Key takeaway: RTDs don’t just win in the cooler, they win in the aisle when trial is part of the story.
Come with us on a shopper journey: it starts digitally with an invite or a quick product scroll online then moves to the aisle for that first glance, first sip, and finally, checkout.
RTDs are moving with velocity. They’re rewriting the script in real time.
Who’s ready for the trilogy? We are. 🎬
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♬ She Share Story (for Vlog) - 山口夕依
@hsp.brands Happy 4th of July! 🎉 test out Long Drink with me! This was so fun to taste, and lucked out with the red, white, and blue pack! Watch to see my reaction 👀 #hsp #hspbrands #seltzers #longdrink
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#RTDs #BeverageTrends #SipConnectConvert
